Home Services (HVAC & Plumbing)
Four Seasons Comfort
Chicago, IL
Overview
This is the most feature-dense build in the set — live ZIP code availability checks, financing, promotions, and emergency dispatch all competing for attention. I focused on establishing a clear visual hierarchy so urgency (Same-Day Service, 24/7 Support) never gets lost under the volume of information a home services company needs to convey.
The Challenge
With top utility bars, multiple phone numbers, a live availability widget, and stat badges all above the fold, the original draft risked overwhelming visitors before they found the one action that mattered.
The Solution
I organized the page into clear priority tiers — trust bar, headline, live availability card, then stats — and made sure the orange accent was reserved for the single highest-value action, 'Verify Same-Day Dispatch,' so it doesn't compete with secondary calls.
Key Features
- Live ZIP-code availability check in the hero
- Clear priority order across emergency, financing, and reviews
- Google rating and decades-in-business trust markers
- Sticky call-to-action across mobile and desktop
Gallery